Pat Saunders, Managing Director commented, "As energy needs in South Africa continue in a growing economy, demand is high and with a generating set market estimated at approximately US$100m there is a great opportunity to increase our market share".
FGW Generators chose a prominent front facing eight by six metre stand, open at three sides with a hospitality area and plasma screen to run their corporate profile film.
Showcased was a P22-4 and a P150P-2 both in enclosures with supporting literature customised with FGW Generators' company name and contact details. In support of the exhibition, FGW Generators advertised in the show guide, and placed an online advertisement in Engineering News, a South African Trade Journal for the Energy Sector, during the week leading up to the exhibition.
A new website was also launched, www.fgwilson.co.za, using one of the new templates from the FG Wilson Dealer Website Solution, to assist with resulting enquiries. The website displays company information and their company profile video whilst showcasing their full product range, service and aftermarket capabilities. "By utilising a marketing campaign, supporting exhibition activity with advertising and a new web presence, we have increased brand awareness and reached a wide target market with our key messages of supplying quality product, solutions, service and parts", commented Pat Saunders. "We are positive this will enable us to turn potential leads successfully into sales and achieve the overall aim of increasing our market share."
